Small and medium sized businesses (SMBs) need to have a website but as Facebook continues to dominate the social media world, SMBs need to create compelling and more interactive Facebook business pages. As more SMBs start using new technology to create great Facebook splash/tab pages will their Facebook pages become more important than their traditional website? The Local Digital Insider team believe that our clients will beat their competitors by creating innovative and interactive Facebook pages while maintaining their traditional websites and associated SEO initiatives.
Bottom line - SMBs and their digital marketing agencies need to shift their focus toward Facebook business pages/websites. Social Media Examiner posted the top 10 best SMB Facebook pages for 2011. Check out the list here - http://www.socialmediaexaminer.com/top-10-small-business-facebook-pages-2011-winners. Here is one example that has turned their Facebook page to a great website. http://www.facebook.com/EasyLunchboxes Here is another page that is very interactive - http://www.facebook.com/AmyPorterfield
What is the best technology solution for digital agencies or SMBs to use for creating compelling tab pages? We reviewed most of the tab page providers and selected GroSocial for our clients. http://customizer.grosocial.com The two runner ups in our evaluation were TabSite and PageModo - http://www.tabsite.com, http://www.pagemodo.com. GroSocial was selected because their technology platform provides the best set of widgets to customize tab pages for any of our SMB clients.